Independent CPAs & fiduciary advisors

Financial clarity for the decisions ahead.

Whitmore is an independent accounting and wealth advisory firm. We handle tax, books and long-term planning so founders and families can focus on what they are building.

Two advisors smiling while reviewing figures on a laptop

Household net worth

+12.4%

$2,481,930

Tax saved for clients in 2025

$18.6M

Across 640 households and businesses, through proactive planning.

Whitmore advisor portrait
Whitmore advisor portrait
Whitmore advisor portrait

Talk to a senior advisor

Replies within one business day

$1.2B

Assets under advisement

2,400+

Tax returns filed every year

18 yrs

Average advisor experience

4.9 / 5

Client satisfaction rating

Trusted by founders, family offices and growing companies

  • Northwind

  • Halcyon

  • Meridian & Co

  • Lumen Labs

  • Aster Finch

  • Corvid

  • Tidewater

  • Greenhollow

  • Northwind

  • Halcyon

  • Meridian & Co

  • Lumen Labs

  • Aster Finch

  • Corvid

  • Tidewater

  • Greenhollow

  • Northwind

  • Halcyon

  • Meridian & Co

  • Lumen Labs

  • Aster Finch

  • Corvid

  • Tidewater

  • Greenhollow

How we work

A calm, four-step path to financial clarity.

No jargon, no hard sell. Just a clear process that turns scattered accounts and shoeboxes of receipts into a plan you understand.

01

Discovery call

A 30-minute conversation about where you are, what keeps you up at night and what success looks like in five years.

02

Deep-dive review

We gather returns, statements and books, then map your full financial picture: tax exposure, cash flow, risk and gaps.

03

Your written plan

You receive a prioritised, plain-English plan with projected savings, timelines and exactly who does what.

04

Ongoing partnership

We execute, file and monitor, with quarterly check-ins and a direct line to your advisor whenever life changes.

Growth calculator

See what steady investing could become.

Move the sliders to estimate how your savings might compound. Then let an advisor turn the estimate into a real plan.

Wealth growth estimate
Projected value in 15 years$388,186
You contribute$205,000
Investment growth$183,186
Growth share47%
Illustrative only. Assumes monthly compounding and a constant return. Not financial advice.Plan this with an advisor

Testimonials

Trusted by people who read the fine print.

Whitmore turned our finances from a source of stress into a genuine advantage. Investors noticed the difference in our reporting immediately.

Portrait of Rachel Morgan, CEO at Northfield Labs

Rachel Morgan

Northfield Labs

They found savings our previous accountants missed for years — and explained every recommendation in plain language.

Portrait of Thomas Hale, Managing Director at Harrow & Vale Logistics

Thomas Hale

Harrow & Vale Logistics

Having a CFO in our corner changed how we make decisions. We opened two locations with total confidence in the numbers.

Portrait of Priya Natarajan, Founder at Maison Ardent

Priya Natarajan

Maison Ardent

Our advisors

Senior people on every account.

No hand-offs to junior staff. Every client works directly with a credentialed partner or director.

Portrait of Eleanor Whitmore, Founding Partner, CPA

Eleanor Whitmore

Founding Partner, CPA

Portrait of James Okafor, Partner, Wealth Management

James Okafor

Partner, Wealth Management

Portrait of Sofia Lindqvist, Director, Tax Strategy

Sofia Lindqvist

Director, Tax Strategy

Portrait of Daniel Reyes, Head of Fractional CFO

Daniel Reyes

Head of Fractional CFO

Pricing

Transparent plans. No surprise invoices.

Fixed monthly fees agreed up front, so you always know what you are paying for.

Essentials

For freelancers and small businesses getting organised.

$450

/ month

Monthly bookkeeping & reconciliation

Quarterly tax estimates

Annual business tax return

Email support, 2-day response

Growth

Most popular

For growing companies that need a proactive finance partner.

$1,250

/ month

Everything in Essentials

Monthly management accounts

Year-round tax planning

Quarterly strategy review

Dedicated senior advisor

Private Office

For founders and families with complex wealth.

Custom

Tax, wealth & estate coordination

Investment management

Multi-entity & trust accounting

Family office reporting

All plans include a free 30-minute discovery call. Prices are illustrative and fully editable.

FAQ

Questions, answered.

Can not find what you are looking for? Our team usually replies within one business day.

Founder-led companies, professionals and families with complex finances — typically businesses between $1M and $50M in revenue and households planning for the next decade.

Flat monthly retainers for accounting and advisory, and a transparent percentage of assets for wealth management. You always see the full cost before we start.

Yes. Our onboarding team handles the transition end-to-end — records, software access and prior-year filings — usually within 30 days.

Yes. Our wealth advisors are fee-only fiduciaries, legally and ethically required to act in your best interest. We never earn commissions on products.

We work in the tools you already use, including QuickBooks, Xero and NetSuite, and can recommend a better setup if your current one is holding you back.

After a short discovery call we send a proposal within two business days. Most clients are fully onboarded within one to three weeks.

Get started

Make your next financial decision the easy one.

Book a free 30-minute call. You will leave with at least one idea you can act on, whether or not we work together.

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